From the Heart: A Podcast with Erica James

The Bestseller Experiment

Mark Stay and Mark Desvaux, of The Bestseller Experiment blog invited Erica to talk with them about writing bestsellers.

Here is their introduction to the podcast:

How do you touch the heart of your readers? We get emotional over tea and cake with bestselling author Erica James. Erica has sold over 5 million copies of her twenty books, is winner of the Romantic Novel of the Year Award, and she never fails to break her readers’ hearts. We discover how she does it…

In this episode you will discover…

  • Why it’s so important to write from the heart
  • How talking to strangers can make you characters more interesting
  • The importance of trusting your instincts
  • How to know when your book isn’t working and how to fix it